![]() We’ll also analyze how each product category’s unique qualities can impact what the customer journey map looks like. Ways the brand could improve the customer experience and lead them to the next stage of their journey.Obstacles on a brand’s website that interfere with the consumer’s ability to find what they need.Questions the consumer has about the product category.The touchpoints the brand has available. ![]() Since we build conversion optimization tools for ecommerce brands, these examples are all modeled for ecommerce businesses.įor our examples, at each stage, we’re looking at: ![]() To make our customer journey map examples as helpful as possible, we’re creating hypothetical maps for a range of product categories. And you’ll want to at least include a row that lets you identify touchpoints you have with the customer at each stage, plus a row for your customer’s motivations, goals, or problems.
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